A new look for Project Baseline to bring us towards a stronger message

The GUE organization in general and GUE divers in particular have always been at the heart of the Project Baseline Initiative. This initiative is GUE’s signature Conservation effort while also forming a perfect synthesis with the remaining pillars of Exploration and Education. In order to reflect this critical integration, we are adjusting our messaging to reflect the central role of Project Baseline as GUE’s principle conservation initiative. We want the organization and its members to be clearly identified with the success of a wide range of Project Baseline global initiatives. 


A critical part of this new direction is adjusting the Project Baseline logo which is now presented without the compass on the right, but with a GUE logo in its place. The blue in the PB logo now matches the GUE blue and the font is changed to reflect GUE’s brand guidelines. Going forward, this new logo (figure 1) will be present on all promotional materials (T-shirts, stickers, etc.).


The Project Baseline team logos will include the name of the project and can be used for all project promotions (figure 2).

Due to the small size, social media presentations will appear without the GUE logo (figure 3). 

This change to our logo and supporting messaging should help clarify the important role Project Baseline carries within the GUE organization.  Hopefully, even more GUE divers will be encouraged to participate, providing critical support for the environment and further supporting the synthesis between GUE’s three pillars of Education, Conservation and Exploration. This change will also help the outside world (media and other organizations) gain clarity regarding the relationship between the two entities.

Please request your new team logo from Amanda (amanda@globalunderwaterexplorers.org) as soon as possible. She will send you the files necessary to make the change. This is important for continuity and consistency within the brand. 

We are excited about this new direction and grateful for your support. 


Please send any comments or questions to info@projectbaseline.org

Project Baseline has been at the forefront of increasing awareness of Florida reef decline as well as monitoring the health index for nearly 70 marine and freshwater environments world-wide since 2009. Watch as Project Baseline takes CNN underwater for special media coverage on Florida reefs - http://www.cnn.com/videos/us/2016/06/26/florida-dying-reefs-sanchez-nd.cnn